Why every FLO LONDON product is used on the salon floor long before it reaches a shelf.
Our salon on Ermou 39 is the test bench for everything we sell. If a formula does not earn its place through a full week of clients, it does not join the collection.
That is a slower way to build a range. It also means nothing in the collection is there for the sake of a gap in the line-up.
The tools are held to the same standard: a brush that smooths without snagging, a comb kind enough for wet hair, a clip strong enough to hold a full head without leaving a mark.
Come and see it. The kettle is usually on.